• Alethea Armstrong

Bridal Fashion Week


Booth Design for Watters Bridal Collection At New York Fashion Week.

I worked with the design & marketing teams to design and execute the booth for their Fall collection. We created a special section for separates with custom graphics, DIY flowers and backdrop.

My favorite part was the custom cookies from a mom we found on Instagram. She created them to mimic the dresses from the collection.


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